HTML tags and Meta tags have an important role in SEO. SEO is all about optimizing your content to make it eligible to get indexed in search engines, get more quality backlinks and thereby good SERP ranking. Content optimization is not very complex process but involves a number of steps. Starting from writing quality content you need to ensure the SEO factors in each of these steps.
Using the right HTML tags is also very important to make your page optimized for search engines. There are many HTML tags you need to give attention to. All major search engines gives importance to the proper usage of HTML tags which are relevant in terms of SEO. Starting from TITLE tag there are a number of important HTML tags that can be used to ensure SEO benefits.
In this article let us discuss the most important HTML tags that need to be used efficiently to ensure better SEO results.
Top 10 HTML Tags for SEO benefits
the <title> tag
Even though there are many different versions of opinions about the importance of the tag and its SEO importance, we cannot ignore the for many reasons. The most important among them is that the contents of the title tag will usually appear in the first line of the results and the words in the title are bolded if they appear in the user’s search query.
It is important that the TITLE should describe the page’s content to a great extent. You may use few distinct keywords in the title that describe the niche of the article. The length and the uniqueness of the title tag are very important. Otherwise you will end up in duplicate title tag issues.
Anchor <a> tags and its attributes
the anchor tags represents the URLs in the page. Use the best practices while writing the anchor tags. Always use the rel=”canonical” link element to provide a unique and single URL to reach the document. Use optimized anchor text to feed the search engines. This is the text that will be used by the search engines to “guess” about the page that the link points to. Read more about SEO Friendly URL Optimization Best Practices.
Use rel=”nofollow” unless it is really required
Large number of “dofollow” links in your content may yield negative results that what you are expecting. Google sometimes treat content with large number of “dofollow” links as spam. So use rel=”nofollow” attribute of anchor tag unless it is required.
Use Heading tags effectively
Use of header tags like <h1>, <h2> etc marks the importance of each sections of the content and search engines gives more weightage to them. You can utilize all the six heading tags.
Use <img alt=”” /> ALT attribute
Search engines doesn’t read the content of the image. But it gives importance to the content of the “alt” attribute to decide what the image is about. The contents of the alt attribute provide information about the image for users as well as search engines. It also helps to display this content if the image is not available to display for some reasons.
HTML Meta Tags for SEO
<meta name=”description” content=”your content description”>
The “description” meta tag is very important and it gives search engines a summary of what the content is about. This should appear only once in the head section and most importantly it should be unique across your site or blog.
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