Are you still confused about SEO? Do you think SEO or Search Engine Optimization is a complicated task? Hmmm. It is not. If you are ready to experiment and learn then SEO is not really complicated. New Search Engine algorithm releases in fact make it less complicated and more interesting. Yesterday’s white hat SEO tricks are today’s black hat SEO. But few SEO principles remain the same. Search Engines like Google fights spam content to make the web and web search results more relevant and useful to end users.
Countless articles and resources on SEO have given a complexity mask to the task of SEO. It is all about making your website rich in terms of content, quality and effectiveness. So how do you make the site effective in terms of content, quality and more significantly in terms of SEO? Here are the most important tips that you need to remember.
Most Important SEO Tips to Practice
Long enriched content is essential
How do you enrich your content? Use and enhance your content with podcasts, images, videos, reference links and more. Focus to deliver original quality content with a keyword density of approximately 3-5%.
Search engine indexing is critical.
Submit your website to Google Webmaster Central, Bing Webmaster tools and Yahoo Siteexplorer. Submit your content to other major search engines also.
Social Media presence is important.
Social Media presence is a big thing in SEO now. Ensure your websites presence in social media services like Facebook Twitter, Google+, and Digg etc.
Stay away from Link spam. Use outbound links to refer authority sites
This is the number one black hat SEO technique. Do not use any link blasting software. But refer authority sites in your content to make it more relevant. Never go for Link farms, Hidden links, Comment spam and Wiki spam. All these activities will hurt your website in long run.
Sitemap helps Search Bots to find your content
Moreover it helps search engine to find your updates and index them. If your website doesn’t have an XML sitemap then go and create one now. Submit the sitemap to search engines.
Target long term results. Not the quick bucks
Many SEO companies offer No: 1 SERP rank in a few days time. This will harm your website in future. SEO is all about Patience. Organic SEO is the key to success.
Review your outbound link attributes
DO you have a large number of “DOFOLLOW” outbound links? Fix them and make it rel=”nofollow” unless absolutely necessary. Don’t get into the search engine blacklist!
Stay away from Keyword stuffing, Meta-tag stuffing, spamdexing and Doorway pages
As we said ideal keyword density is approximately 3-5%. Do not use meta-tag stuffing with keywords. Avoid using Meta keywords that are unrelated to the site’s content. Doorway page serve no purpose to visitors looking for information. Never implement spamdexing techniques like Cloaking or Mirror blogs (websites). Also if you do these mistakes, friend, Google is watching you.
Optimize your website. Make it fast
There are many things to make your website load faster. Slow loading websites will not only penalized by search engines but also from frustrate users.
Keep an eye on bounce rate
How does Google determine “quality” of the content? Definitely Bounce Rate is a factor. Very high bounce rate means the website doesn’t offer any useful information to the visitor. Take steps to improve bounce rate.
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