Social media is a powerful platform that you can use to help generate more interest to your website, cause, or business. With the ever-increasing need to be on social media, it’s no wonder many people are not utilizing it to their advantage to gain more brand exposure and better reputation for their website. However, the problem lies in how you can gain interaction from your followers, if you’re having problems getting the audience engagement you’re after, this expert guide will give you the hidden secrets on how you can gain more follower engagement from your social media accounts. Let’s get started.
How To Gain More Interaction From Your Followers
1. Trigger Happiness
One of the best ways of gaining more interaction is by triggering emotions from your followers. Emotions such as happiness can be a great emotion to trigger. Happiness can be triggered by sharing happy stories with a great outcome at the end. These are generally uplifting and give a complete feeling to those who need some happiness in their life. You can also create happiness by giving to those in need and showing your efforts on social media. Those that are happy tend to share happiness around, thus why you can gain more interaction from your followers. Ellen Degeneres does this well.
2. Asking Random Questions
Another great way to gain interaction from your followers is by asking random questions. If you have a follower base, but there’s not much interaction from them. It’s time to start asking the random questions. The more random, the better. Some questions that you could ask include:
- So, what inspired you today?
- How long is your thumb?
- What are your plans on the weekend?
Giving your audience something to ponder can go a long way to really improving your interaction. If you’re clever enough, you could gain valuable marketing information from your audience without them knowing through random questions.
3. Giveaways and Competitions
People love to be given things or have the possibility to win something. Another great way to improve interaction and engagement from your audience is by setting up giveaways or competitions. These don’t have to be big competitions. Small competitions with small prizes are just as good. Some ideas for social media competitions could be:
- Best photo competition of a certain subject.
- 50 words or less competition
- Caption this competition
- The 500th sign up will win a prize competition
- Best Hashtag of the month
- Name a product competition
The list is really endless when it comes to competitions and giveaways. When setting up your competition, think about your audience and which one would be best suited to their individual lifestyle and skills.
4. Share Inspirational Quotes
Inspirational quotes are also a great way to improve interaction between you and your audience. People like to be inspired, they like to be uplifted and sharing inspirational or even funny quotes are a good way to start. Many write an inspirational comment, while others post a captioned image. Either way sharing inspiration can get people talking and can share the positivity around greatly.
5. Show The Humans Behind The Company
If you’re a business, a great way to gain more interaction is by showing some detail into life behind the scenes. While you don’t want to get too intimate with your audience, sharing stories of how you got to where you are, your thoughts on the day, and showing that you’re human will go a long way to building trust. Many people forget that businesses are run by human beings. Sharing some of your life behind the scene will allow them to connect with you in a much more genuine and unique way that will get people talking.
6. Share Valuable Content
Last but not least, it’s a good idea to share valuable and interesting content with your readership. The content should be fresh, clean, and should be relevant to your industry niche and audience. Sharing content that is relevant to your readership will improve the way your audience interacts with you. The more they realise you’re sharing good, useful content, the more they’ll be inclined to like and share your posts.
When it comes to gaining more follower engagement from your social media posts, there’s so many things you can consider. By taking the time to understand your audience better and really working on the best ways to improve the interaction you’re looking for, you’ll be able to gain the interaction you’ve been searching for. So, are you ready to gain more follower engagement on social media?
Aaron Gray Aaron is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.
Before you go, subscribe to get latest technology articles right in your mailbox!.