Recently, traditional SEO was turned on its head with all the popular ways of attracting links being “voided” in the Google Penguin update. The sectors most heavily hit by these changes were those in competitive niches, with products that weren’t easy to “share”.
Businesses like online pharmacies, B2B services and those in other “not very sexy” industries lacked the benefits of sticky content and easy link “gets”. It’s time to change that, and the humble infographic is emerging as the B2B and unsexy products online marketing saviour. So how do you use them?
Pinterest is to social media what the Beatles were to….well the whole world. A game changer that has the girls screaming in the aisles. For a long time, only bridal and baby industries were making a proper Pinterest splash but thanks to the humble infographic, everyone can grab a piece of Pinterest’s generous SEO pie, incredible conversion and click through rates and all round virality. Post infographics about your industry, the state of the world or pop stars behaving badly, just remember to add that vital link back to your site and use your hash and @ tags wisely!
Sure, Stumble Upon is one of the grand old brands of social marketing but it’s only with the emergence of the newly popular infographic that non-visually based products can actually attract authentic “thumbs up”. A good infographic is worth its weight in visitors.
It’s not just Stumblers surfing in and out of your site, it’s those in your industry, influencers, social commentators and customers linking to your site from their own. There’s nothing like a diagram that “says it all” to help those in your industry explain what they mean! Tap into the key problems of your industry and create an easy, visually appealing infographic and you’ll find yourself with plenty of juicy links, hassle free and Google future-proofed!
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