Recently Google has released Google+ Pages for business. Google+ for business allows you to create Google+ page that is similar to the Facebook pages, but with some unique and powerful features. It is a great tool and you can utilize the service to boost your online presence and brand reputation.
How do you use your Google+ page to grow your audience and brand your business online?
Let us discuss few methods that can be useful in promoting your page in terms of SEO and brand building. Google+ platform can be used to grow your online audience, by interacting with your customers and followers in a more effective way, to announce your critical updates and even doing face-to-face video chats with customers.
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Important steps to promote your Google+ page

Use Google+ badge on your website or blog

After creating the Google+ business page, you need to spread the word. You can connect your company website to your Google+ Page by adding the Google+ badge to your site.
The enhanced version of the +1 button contains the ability to +1, see personal annotations and encourage your website visitors to follow your page and add to their circles as seen below.

The badge will take people to your Google+ page where they can add your page to their circles.

Utilize +1 button to promote your Google+ business page

Google +1 button, like the Facebook like button, is a great way to share content. +1 button, allows a specific content to be shared on Google+, where people can discuss it with friends and reshape it with their own social networks.

Create circles to manage your customers and followers

google plus pages for business-circlesCircles not only helps you to group your customers but also makes it easy to publish your customized posts, face-to-face video chats with groups and sending messages to certain group of people. Google+ Circles allows you to share the right things with the right group of people.

Publish your Contents on Google+ business page

You can use your Stream to post relevant content, including photos and videos. This is a great way to engage with your followers. You can use the stream to post announcements, releases or even giveaways.
You can customise the visibility of each of these posts easily. If you want your post becomes searchable and visible to everyone then make it public. If you want to publish posts to only people belongs to a circle then choose the circle and publish it. You can even publish the posts to individuals by selecting them.

Hangouts to engage with your customers

This is an awesome feature. This is one of the unique features of Google+. Hangouts let you set up one-click video conversations with customers, followers and colleagues alike. You will definitely find it a useful feature to your business and it adds great flexibility to interact with your customers.
You can talk to your customers face-to-face and get feedbacks. It also helps you to discuss with your remote partners or colleagues and even share documents in real time.

Add Photos and Videos to your Google+ business page

Pictures and videos make the page more appealing and rich. So publish relevant photos and videos that your followers and customers may find interesting.

Encourage visitors to add your Google+ page to their circle

The more people add your page to their Google+ circles the more exposure the business gets. Moreover the customers and followers will never miss a business update from you.

Create best “About” tab in Google+ page and add recommended links

Let your Google+ “about” page reflect your business. Add relevant links in the about page so that you can cross link your profiles and other major web properties.google plus about page

Create links to your Google+ business page

Link your Google+ page from prominent places like your website, blogs and other good web pages. This will give more link juice and more popularity. This is another way to promote your Google+ business page.

Include Google+ business page link in your email signature

You can include a link to your Google+ page in your email signature. Let others know about the page.

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