Google is the most popular Search Engine. But how Google can really help you with your Search Engine Optimization process? Here we will discuss about few tools provided by Google that can be utilized from optimization to finding the best keyword strategy.Globinch SEO Google provides a number of tools that can help you in optimizing your website or page (Basic SEO Tips for Better Search Engine Rankings). The most interesting and important factor is that most of these tools are free and webmasters can take maximum advantage of these tools. Even though Google is providing all these tools free ,they can gain valuable insight into the data of each website pertaining to visitor habits and trending.
The ultimate aim of webmaster and SEO experts is to make their website appear in the top SERP (Search Engine Result Position – What is SERP ? Check your blog keyword’s search engine results Position).
Let us list down and analyze various tools and services provided by Google to grow your audience and improve SEO factors of your website. First and basic step is to get a Google Account so that you can access most of these Google services.

Share your content with Google

Sharing your content with Google should be the first step in utilizing Google tools to achieve better ranking and more visibility. Google provides different mechanism to submit your content to Google.

Add your URL to Google

Google always add and update new sites to its index each time Google spider crawl the web. You can submit your URL to Google to get it indexed in the Google Index.You don’t need a Google account to submit any URL to Google.
You can add your URL to Google Here.

Utilize Google Webmaster Tools

Google Webmaster Tools is a bunch of Free services provided by Google to help webmasters to analyze improve their search engine listing. To access the Google Webmaster Tools you should have a Google Account. Once you have a Google account you can add your site to Webmaster central. The most important step here is to add your website’s or blog’s Sitemap to Google Webmaster Central. Google will start indexing the URLs present in the Sitemap.
Read: How to create HTML and XML Sitemaps and How to Validate XML Sitemaps?

Google Webmaster provides a useful Search queries page lists the top search queries for which your site appeared in search results. The Search Queries page also provides information on which users actually clicked through to your site.
The “Links to your site page”  provides details about pages on your site linked to from other sites and Internal links  page lists URLs on your site that are linked to from other URLs on the same site. The “Keywords” page lists the most significant terms Google found on your site.
You can utilize all the above features and data to improve and optimize your site in terms of SEO.

Use Google Analytics

Google Analytics is a free but enterprise-class web analytic solution from Google. The rich features helps you in analyzing your website traffic and your marketing effectiveness. Some best features includes visitor and traffic analysis and content popularity and much more. You can set Goals and utilize the “Intelligence” feature to effectively analyze your content and traffic.

Google Adwords Keyword Tool

The Google Keywords Tool from Gogle Adwords can effectively guide in preparing our web page with proper keywords.The Keyword tool can use to analyze the competition factor of your keywords and monthly global searches. If you are targeting a particular geography, you can easily find out the competition and monthly search factor. You can utilize these data and these keywords normally will improve your campaign performance.

Google Page Speed Tool

The Google Page Speed tool can really help you in analyzing your website in terms of design, page optimization and load time factors. You can read relevant information on the topic from the below links.

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