When we use words like SEO and content marketing together, you know what we’re talking about. That’s right, e-commerce websites. While you keep in mind the essence of these two factors, one cannot possibly ignore the plausible offside.
Scraped content
This is one major facet of SEO and Content Marketing that usually gets websites in quicksand position. The internet is huge and it sometimes is a herculean task to come up with innovative and original ideas but if you need to maintain your top game, you know you cannot use scrapped content. Sometimes, even using the content in different pages of your website under different categories is something you might reconsider.
Category Clutz
Many e-commerce websites go by this mantra. Why wouldn’t they? It refines search for their expectant audience. For example, one would rather search under the keywords ‘cocktail dresses’ than dive into details such as ‘Mango blue off-shoulder party dress’. Merchandising your product can become a seemingly easy process if your content is in line with the needs of the people. Also, remember, B2B marketing differs variably from B2C.
Aligned with the affiliates
Affiliate marketing can be tricky. If you do have such a program, aligning your work methodology in the affiliate platform along with SEO vendors is content marketing rule 101. A highly driven and managed affiliate program will prove to be highly valuable to your business in the long run.
Understanding site searching
Getting to know the nuances of site search will help you a great deal in knowing your audience, especially for e-commerce websites. This will let you build a stronger base and foundation of your website. You wouldn’t want your valuable search queries being trashed in search engine indexes. This will play pivotal role in paid search mechanism.
Authorized tagging
Authorized tagging or as most SEO experts call it, canonical tags. When you are marketing a product with many specifications, you can’t afford to commit the most common blunder. A canonical tag which reverts you back to the individual page. This also provides a gateway to avoid content scraping.
When you have you content set right, marketing follows. In the quest for perfecting the content marketing, SEO can be a game changer. So, in order to make your e-commerce website a success play your cards right. Right from the keywords to quality and relevance, everything can determine how your site is valued amongst your customer base.
A foodie and bitten by the travel bug, Tanysha loves exploring new things, adding on experience to life and presenting her thoughts on GrabOn blog. She is an art enthusiast and takes great interest in period dramas and comedy shows.
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