SEO copywriting services and tehniques or simply seo web copywriting is an integral part of Search Engine optimization or SEO. Search Engine Optimization and is the foundation behind the success of majority of websites and blogs. Few of you may be new to the world of SEO. The goal of every webmaster or Internet marketer or website owner is to make his/her site popular by generating traffic through optimization in terms of search engines and website speed.
Achieving and maintaining organic traffic and standing one of the top 10 in SERP of Google and other major search engines is not an easy task. Search Engine optimization is a continuous process. This will never end because search engine designers like Google do not disclose the algorithmic processes of their search engines. They keep on upgrading the algorithm to compete spam and to maintain quality of their search results. Recent Google Panda updates uprooted many websites and blogs which were surviving on low quality and duplicate content.
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SEO copywriting is an important part of Search Engine Optimization. In this article let us check what are the important factors to be considered while doing SEO copywriting.
What is SEO copywriting?
The most simple definition of SEO copywriting may be “the right placement of the right keyword in a page in right amounts for the top position in search engine results page or SERP”. The skillful manipulation of the page’s keywords is essential for good SEO results. Basically SEO copywriting is the process of placing the keywords in a web page without disturbing the quality and readability of the page.
SEO copywriting SEO Do’s
Search Engine Bots or Crawlers depends on the keywords and the keyword placement within the text of an article or post to categorize and prioritize the importance of a web page or article. If a keyword is appearing repeatedly, then as a general rule , the search engine crawlers gives more importance to that keyword. The density of the keywords and placements are important.
Experts says that most of the search engine bots utilize the first 200 or lesser words of a page the most to determine the content and keywords. So make sure that the important information at the top of the page and the presence of keywords in the first part of the article. This will not only important in terms of SEO but also your reader will get an overview of the content just by reading the first few lines of your article.
As a general convention utilize SEO copywriting towards the top of the article. Start identifying the keywords before you even begin to write your article or post. add the keywords as mentioned above with less important content towards the end of the article.
Meta tags and Keywords
The TITLE of the page or article is very important. The presence of the most prominent keyword as part of the title will be great idea. The presence of relevant meta tags like DESCRIPTION may also help.
Content length and keywords
The content length is also important. Article with very little content may not help. Make sure that every article contains at least 350 words. Ideally the content length can be between 350 and 600 words for each page. Very long content may be presented as multiple pages. Utilize the SEO Copywriting towards the beginning of the article.
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SEO copywriting SEO Don’t s
Avoid keyword stuffing
Avoid keyword stuffing. It is considered to be an unethical (black hat SEO) search engine optimization (SEO) technique and search engines may penalize your site for keyword stuffing.In earlier days people used Keyword stuffing as a technique to achieve good search engine ranking. Never stuff many keywords in your title or description or even in your content.
Don’t compromise on readability
When you attempt to include the keywords you should not compromise the readability of the content. Never use the same keywords for the sake of including the word. This is nothing but keyword stuffing. Your readers may find the article boring with the repetition of the same keyword.
Don’t compromise on Content Quality
This is extremely important. Search engine algorithms are intelligent enough to identify good content from the rest. Blackhat SEO techniques like autoblogging may result in serious consequences. Autoblog tools used to influence search engine rankings through spamdexing.
So make sure that your content is unique and doesn’t copied from another source. Always strive for unique written content that distinguish it from similar pages competing for the top placement in the search results.
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