How to make your blog or website most effective website and profitable?. To create effective websites and success you need to spend time and effort to implement the best practices and techniques.
Let it be a blog or small business it is a fact that you can’t expect or start making thousands of dollars overnight. It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and finally your brand value and reputation.
When I say marketing effort it doesn’t always means that you need to spend hundreds of dollars on advertisements or other form s of marketing. There are other ways to market or popularize your blog , website and small business.
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The primary step is to make your blog or website effective in terms or structure, representation and engagement with customer and readers. Theses steps in fact compliment Search engine Optimization process of your blog and website. Let us discuss the most important points to achieve this.
1. Structure of your website
Before starting other marketing methods you need to ensure that the “Front end” of your business , your website or blog, is optimized to achieve maximum conversion rate. The website layout and placement of each of the “components” are very important.
The Website Heatmap is something important to understand and analyze. A Website Heatmap is an F-Shaped Pattern For Reading Web Content. The pattern represented by two horizontal stripes followed by a vertical stripe. According to a study by UseIt users’ main reading behavior was fairly consistent across many different sites and tasks. The study reveals that dominant reading pattern looks somewhat like an F . See the heatmap analysis of globinch below.
The above data and can help you in placing the most important site’s blocks in the hottest places(marked as red). This heatmap pattern will help you to increase the site’s traffic by appropriate placements of important site components and gain increase in business and thereby profitability.
If you understand the above heatmap then you now know how important is the placement of elements on a web page. Equally important are the below mentioned points.
2. Tell users right away what this website is about
Again the message should be displayed and should be available to the user in first look. The user or visitor never search your website to know what it talks about or what product it offers. You can convey the website business or blog niche by displaying it based on the heatmap of your website.
3. Aesthetically pleasing layout,Font, Colors and Images
Busy or congested website seldom sells business. Never confuse your visitors by putting tons of information and images on your website. The image quality is alos important. Blurred and poorly edited images will do no good. The website font should be easy to read and choose a font color that
contrasts with the background. Simple fonts like sans-serif is the best bet.
4. Effectively categorize using proper menus
If you are offering hundreds of products or your blog has hundreds of articles , then you should categories and make them accessible using properly designed menus.
5. Tell the customer about you and how they can contact you
This is really important. There should be a “About” page about you or your company. This will give more confidence to the customer or visitor because they know who is behind this blog or who sells the product. Equally important is the “Contact” page. There should be a contact form available so that your visitors can contact you with their queries, questions or even with business offers.
6. Maintain Good Content and follow Conversational Writing style
This is in fact the most important point. We have talked a lot about this. As always “content is the king“. An engaging, conversational article or blog post always a pleasure to read. Finally always responds to user comments. This will create a interesting community around your blog.
7. Create Social Media Communities around your Blog and website
This is really important. Engage your customer or readers by inviting them to join your Twitter, Facebook and LinkedIn communities. Social media communities allows them to communicate with each other. This will also a good platform for getting feedback about your services or products. Add links to your Facebook, Twitter, and other social media accounts directly in your website or blog.
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