As a businessperson what could be the breaking news for you? Stock markets, international politics, sports or the news about your business?
Of course, you would choose your business and its reputation over plethora of other news. After all reputation is nothing but the high opinion that is expressed by the business associates, clients and suppliers. As the internet has gained prominence in shaping up the reputation of a company in the form of websites, blogs, interactive videos etc. businesses are required to focus on managing both online and offline reputation.
Here are 10 important aspects that could serve as the tips for the effective online reputation management.
The first step towards building reputation is to have a formidable online presence in the form of user friendly and interactive websites. Rich content with useful tips and guides in the form of product reviews, case studies, testimonials etc. would enhance the reputation.
Be Available and Reachable
One author thus told “When the most desirable is not available, the available becomes desirable.” This is a very apt and wise saying. Availability becomes more important when you have an interactive website with online support system. Thus availability with easy reaching would improve the online reputation many fold.
Respond without Delays
Like how you love to realize your receivables across the counter, customers too wish to have quick responses from you. Leverage on this psychological factor and send the responses at the earliest. Your fast replies can even out the negative comments, if any, that are posted by the dissatisfied customers in any online forums.
Control Your Emotions
It would be a pretty difficult situation when you have to prove the worth of your products or services. As you have toiled a lot to build a good product or service, your toils would become tougher to maintain their reputation in the market. Hence never react overtly for negative criticism as it can project as an intolerable person.
Know the Value of Social Networking Marketing
Social networking is the ultimate online marketing strategy that also doubles as online reputation management tool. So, never forget to create Facebook page, Google Plus page and Twitter accounts for your business. Also, Linkedin can become crucial to announce your product launches etc.
Be Watchful of Your Content
Online media is like a on-stage drama and not a film shooting. As you know that the slip of tongue or a wrong expression on the stage can never be undone, the online blunders though can be reversed quickly can damage the reputation if the errors are observed by the customers. Hence double check the content before you publish online.
Send Useful Alerts
You know about a new launch of product/service but how do your customers know about it?
Periodical email alerts would raise your reputation as customers would be liking proactive interaction and succinct advance intimations.
Go through Web Analytics
Make a good use of web analytics that give out lot of information about search trends, keywords, geographic trends etc.
Link the Anchor Text
Anchor text is the hyperlinked phrase of word that when clicked would lead the reader to a website. Encourage bloggers and other websites to embed such anchor texts in their articles.
Seek Professional Help
When you feel like having a helping hand don’t hesitate. Professionals like someone with a masters degree in management can fine tune your online reputation management with their advisory services.
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