The mad rush to get more backlinks sometimes proves disastrous. Trying to get more and more backlinks by all means without considering the quality of the backlink and its effectiveness yield problems than benefits. Moreover chances of getting blacklisted for link spamming by search engine spiders is more in this case. So it is always better to adopt safe and efficient backlink building methodologies.
As mentioned in Google Webmaster Guidelines “some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s Webmaster Guidelines and can negatively impact your site’s ranking in search results.”
That means cross-linking and link exchange methods are ruled out and Google bot is smart enough to detect and penalize you. Let us discuss the best link building strategies that is part of
Make your Site or Blog eligible for promotion
Google loves uniqueness of content. The Google Panda updates forces you to create unique content for users and not for search engines. Make sure that you have a quality site with quality content. Remove any duplicate content in your website or blog. You can control duplicate content by using rel=”canonical” and 301 redirects in
Please ensure that your website is free from common HTML errors like 404. There are many .
You need to ensure website usability so that your website visitors will not face difficulties in accessing and reading your content. The following article gives an insight into website usability and quality attributes.
Brand your website and Blogs in Social media services and create backlinks
The ultimate purpose of backlinks is to drive traffic to your website. Social media branding is a crucial part of your SEO and you can definitely use these services to create backlinks. You can adopt different strategies for each of the social media services. You can create, , for your website etc. Link your blog to your LinkedIn profile. Once you have created the above, you can start marketing them effectively to attract more visitors and fans.
Participate in Groups, Forums, Communities and Social content sites
Create your profile in groups, forums and communities. Use your website link in your profile signature. Actively participate in discussions related to your blog or website niche. Relevancy is important and please do remember not to spam the forums. You can also try placing your articles in social content sites like WordPress.com. Please avoid content duplication and spam content in social content sites.
Quality Link from Relevant Category of High PR Website
How do we get this? Always choose website with PR higher than yours. You can add genuine and relevant comments on quality articles on those sites especially the sites that. But avoid using links inside your comments. Please remember that excessive reciprocal links and links intended to manipulate Page Rank can negatively impact your site’s ranking in search results.
Most of the time Guest Blogging proves beneficial. But content uniqueness should be maintained. Guest blogging on reputed blogs give quality backlinks and also boost your online reputation. But choose good quality , relevant blogs to write articles.
Links from .edu and .gov sites
Links from .edu and .gov sites always adds great value to your website. Even search engines give prominence to those backlinks. As we already discussed usual comment spamming is rare in case of .edu sites and blogs. .EDU Blogs can be very strict when it comes to approving comments.
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Use your blog/website links in Email signatures, visiting cards etc..
This is another good methodology. Even though these “backlinks” may not impact your SERP rank but will help you to get more visitors.
Apart from the above activities you can also try web 2.0 submissions, social bookmarking and even directory submission to build backlinks. But ensure you follow the Search Engine algorithm changes and change your link building strategies based on that. Todays link building techniques may not yield any results tomorrow.
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