How Page or Post Interlinking Can Help Your Blog?

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Page interlinking or post interlinking is one of the important activity ignored by many blog owners. But if you have many posts or at least few hundred posts then you should not ignore post interlinking.  Post or page interlinking will help your blog in many aspects.

Post Interlinking to increase page view and decrease bounce rate

This is very important. If you are using any traffic analytic tool just check your blogs average bounce rate. If it is above 50% then you need to seriously analyze and fix that. Read more about bounce rate and steps to improve it.
Let us see how post interlinking can help your blog to improve the average time spend on your site by each visitor. When you write a new post try to include any related post that you have already written.Remember that the old post should be relevant to your new one. Don’t interlink unrelated posts. The reader who reads your new post will visit te old post also if he finds that interesting. This will eventually lead to more page views and reduced bounce rate.

Post interlinking and Google Page rank

If you have many posts on your blog each will have different popularity. Some pages or posts may be popular and some may not. Few pages will have high page rank and few without page rank. If your blog is new then the page rank may be zero.
If you check many blogs you can see that home page of many blogs have good page rank. But in case of individual posts the page rank may be zero. To improve the page rank of other pages you need to interlink them. Interlink post with more page rank to Post without page rank.Normally your home page will have higher page rank, so link the post without page rank to home page also.
Page W page Rank->Page W/O page rank
Home page-> Page W/O page rank