Bounce Rate in fact gives you an idea of the quality of traffic coming to your website.Earlier we  discussed the bounce rate definition and facts about Bounce Rate in the other discussion on Bounce Rate.

Bounce Rate represents is the percentage of single page visits to a website or blog or in other words it is the percentage of visitors to a site who bounce away to a different site.

Even if the visitor doesn’t leave the site but a session timeout can cause a “bounce“. Ideally (but can vary) each user session lasts for 30 minutes. If the user is inactive for 30 minutes then the current browser session will end.

A high bounce rate generally indicates that site content and pages aren’t relevant to the visitors. Or the content quality is not good, so visitor prefer to navigate away from the page. Google Analytics is the best tool to analyse the Bounce Rate. A bounce rate if less than 30% is considered as normal, but if it is more than 50% then you should worry about your sites content or page layout.

Calculate the Bounce Rate.

You can easily calculate the bounce rate for all visitor of your site.Bounce Rate is calculated based on Total Number of Visits Viewing Only One Page / Total Number of Visits.

Normally a bounce occurs when a web site visitor only views a single page on a website. The bounce can happen because of many reasons.

  1. Visitor navigates away from your page because of irrelevant content.
  2. Visitor closes the browser window.
  3. As explained above a session timeout occurs.

The possible reason for bounce because of point 1 above could be many. The user may land on your page from some referring site which randomly displays links based on some keywords.
The main objective of webmaster should be to decrease the bounce rate by creating more engaging layout and information rich article.
But what about a site which offers single page content? Sites such as online cricket score or a single page game sites? Mostly the bounce rate of these sites will be above 80 or 90%. But is it bad? Not at all.
That means Bounce Rate statistics is relevant based on the purpose of the site. If your site is like a blog where you publish lot of posts but if the bounce rate is too high, then you need to worry.

Continue Reading… How to decrease bounce rate of website
AND …  Analyse Bounce rate using Google Analytics

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